Frag Out! Magazine
Issue link: https://fragout.uberflip.com/i/1308154
it only a garish title tailored to a given group. Hence, it is essential to deliver the message quickly. There are, of course, other media that operate in a more traditional way, but more about them in a moment. In this scenario, the key is to identify the group which is the message recipient. Undoubtedly, these will be especially the inhabitants of the city - for example, Warsaw - and people who are there at the moment. Therefore, the message must reach a wide audience, as this is the key stakeholder here. In the event of an event such as an attack, it is possible to use the alarm system of the Government Security Center (RCB). It is a valuable tool as the message will reach every person of a specific area. In addition, this system is as inclusive as possible, by use of ordinary text messages. So the message will reach everyone who has a mobile phone turned on - no matter if it is a flagship smartphone with twenty social applications or an old Nokia belonging to someone who does not even have an email account. Thus, fast message send would allow to quickly cut off any rumors, but also provide citizens with information about the desired behavior (e.g. to avoid a specific area). From the perspective of crisis communication, it is an excellent tool and the people responsible for creating this idea and implementing it should be praised here. Of course, messages can also be forwarded through other channels. Classic messages sent to the media are more and more often replaced by messages in social media - just open a newspaper or watch several editions of news programs to see how often the media today directly quotes content from Twitter or Facebook. This creates another issue - you just have to be on social media. If an institution does not have its own accounts, it risks being impersonated during a crisis. If it is not an official (verified) account - its credibility will be low. If the account has small ranges, the message will not be noticed. Hence, these accounts should be maintained, even if it means that on a daily basis, apart from boring official messages, there will be posts with popular nice cats, so the content is lighter, but encouraging interaction. Because these „cool cats" - even in the form of a spectacular photo of Leopards from the training ground – help to build ranges. Another, quite obvious thing is the focus on the most important content. In this case, it is less important how the event will be classified from the legal point of view or who the perpetrators actually are. What matters most is the identification of the need for information, such as where the incident occurred, or whether a part of the city - for example, a square with an interchange junction - is off limits. As the event unfolds, ANALYSIS