Frag Out! Magazine

JWK - "Stara Paka" still in service. On the set of the "Grandma's Film." Norwegian National Guard's rapid reaction unit as part of the campaign promoting the new NFM helmet: HJELM. AIMPOINT - Photo/video production series for the Swedish manufacturer of red dot sights. "With 20 years of experience in producing award-winning advertising content for internatio- nal civilian clients and our passion for the military, there are projects born that we may not always talk about, but we are always proud of." Szymon "Czubaka" Gruszecki, Founder and Creative Director. cated to such activities - someone needs to be responsible for it. It's usually the marketing team. As a result of this prioritization, it is often the case that more subtle and complex marketing activities are pushed aside. Sometimes up to the moment, when it's too late. Working with military units is, of course, the most valuable for the agency - it rarely occurs on a com- mercial basis. Prestige, trust, specif- ic working conditions - often such projects are top-secret. Unfortu- nately, military units do not have a dedicated budget for external com- munication activities and rely on their own resources. They simply have limited capabilities. However, when such an opportunity arises, G4D always does everything to make such a project successful. Working with people on active ser- vice, characterized by passion, pro- fessionalism and patriotism, is one of the most interesting aspects of an agency's work. Interestingly, the same values can be found among special forces operators in Scan- dinavia, France or Poland. Unfor- tunately, or maybe fortunately - an important part of the agency's work is confidentiality and participation in activities subject to all restrictions related to confidentiality. Navigating between telling the world something and keeping certain materials only for internal use is our daily routine. And one taken very seriously. It is entirely understandable that some companies want to showcase their latest product but absolutely do not want to show the world, for example, their production line. Another priority for G4D is ongoing collaboration - long term contracts with large clients with complex needs. Big companies with a com- plex structure and a broad offer require in-depth knowledge and managing their marketing requires the process of creating a marketing strategy and then proper implemen- tation. Such contracts sometimes last for years. However, this does www.fragoutmag.com

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